AI-Native Commerce Becomes the Default Performance Engine
The AI era of ecommerce is no longer a thought experiment. In the last month alone, the most important signals haven’t been about shiny new tools; they’ve been about where decisions are being made. Discovery, merchandising, pricing, credit and risk are increasingly determined by AI systems long before a shopper lands on a homepage. For […]
Redefining Digital Commerce: The Nomix Group Story
Nomix Group stands as a pioneer in AI for the work it is doing to build the future of commerce infrastructure, or what it calls “Commerce, Everywhere.” Under the guidance of CEO Colin Jeavons, the company has created a connected ecosystem of platforms to help brands, creators and consumers turn fragmented intent into verified growth. […]
The Transparency Dilemma in Performance Marketing
By Amélie ChagnonGlobal Head of Advertising Partnerships & Performance Media, Shopnomix In affiliate and performance marketing, one of the most common questions clients ask is: how transparent should their partners be? Transparency is central to trust, but the answer isn’t quite so simple. Too little information leaves clients in the dark; too much can […]
The New Battleground for Performance Budgets: AI and Platforms
Advertising budgets are breaking free from legacy search and migrating into new performance surfaces, including AI-driven answers, creator-driven video and commerce ecosystems that control the path from discovery to purchase. In August, the Financial Times reported that AI shopping agents from OpenAI, Google and others are beginning to handle product discovery and even transactions on […]