The Transparency Dilemma in Performance Marketing
By Amélie ChagnonGlobal Head of Advertising Partnerships & Performance Media, Shopnomix In affiliate and performance marketing, one of the most common questions clients ask is: how transparent should their partners be? Transparency is central to trust, but the answer isn’t quite so simple. Too little information leaves clients in the dark; too much can […]
Shopnomix and Affiliate.com Unite to Power the Next Wave of AI Commerce
Partnership combines the world’s leading affiliate commerce technology and product dataset with a proven monetization engine, helping AI platforms turn conversations into transactions. [NEW YORK, Sept. 24, 2025] – Shopnomix, a Nomix Group company, and Affiliate.com today announced a strategic partnership, introducing the first turnkey solution for LLMs, conversational AI platforms and creator networks to […]
The New Battleground for Performance Budgets: AI and Platforms
Advertising budgets are breaking free from legacy search and migrating into new performance surfaces, including AI-driven answers, creator-driven video and commerce ecosystems that control the path from discovery to purchase. In August, the Financial Times reported that AI shopping agents from OpenAI, Google and others are beginning to handle product discovery and even transactions on […]
Shopnomix Invests in Creator.co to Power an Agentic Marketplace for Content-to-commerce
Connecting Shopnomix’s monetization infrastructure with Creator.co’s content engine enables creators and brands to scale social commerce opportunities like never before. [NEW YORK, September 16, 2025] – Shopnomix, a Nomix Group company, today announced a strategic investment in Creator.co, advancing the companies’ shared mission to redefine how content and commerce converge in the creator economy. Creator.co is […]