When the Agent Becomes the Storefront
For twenty years, ecommerce strategy has been built around a stable assumption: the customer arrives at a place you control. Maybe it’s your site, maybe it’s your app, maybe it’s a marketplace listing. But the path still ends in a branded experience where merchandising, persuasion and checkout happen on your terms. What’s emerging now requires […]
Nomix Group Appoints Nikolaus Spitzy as CEO of Pronomix
Spitzy, formerly of RetailMeNot, adMarketplace and mrge, to lead Nomix Group’s CPC platform. NEW YORK (Jan. 26, 2026) — Nomix Group today announced the appointment of Nikolaus Spitzy as chief executive officer of Pronomix, its dedicated programmatic and CPC (cost-per-click) technology platform. Spitzy succeeds Blake Fayling, who will move into a strategic advisory role for […]
Nomix Group Appoints Todd Ulise as Chief Revenue Officer
Ulise brings more than two decades of experience in the internet and performance marketing industries. Most recently, he spent 14 years at Ad.net, serving as its senior vice president, where he led partnerships and marketing teams and helped scale company revenue to eight figures. Throughout his career, Ulise has built and led high-performing while driving […]
AI To Drive 30 Percent Surge in Digital Commerce by 2027, Nomix Group CEO Predicts
AI-powered search, agents and social commerce expected to lift digital shopping spend across Western markets, reshaping consumer buying behavior. NEW YORK, Dec. 4, 2025 — Nomix Group founder and chairman Colin Jeavons predicts digital shopping spending in Western markets will increase by at least 30 percent by the end of 2027. Jeavons attributes the jump […]
Nomix Group Expands Global Footprint With Appointment of Marcelo Levy to Lead Latin America
Veteran telecom and digital marketing executive to accelerate regional growth for Pronomix and advance Nomix’s vision of Performance-Based Commerce Everywhere NEW YORK, Oct. 23, 2025 – Nomix Group, the performance commerce company driving the next wave of AI-powered monetization across digital ecosystems, today announced the appointment of Marcelo Levy as Head of Latin America for […]
Nomix Group Appoints Kate Wareham to Lead Shopnomix Expansion in APAC
Veteran affiliate, publishing and agency executive to drive regional growth across supply and demand in Australia and Asia-Pacific [Sydney, Australia – Oct. 15, 2025] – Nomix Group today announced the appointment of Kate Wareham as vice president partnerships of Asia-Pacific for Shopnomix, its AI-driven commerce monetization platform. Based in Sydney, Wareham will be responsible for […]
The Transparency Dilemma in Performance Marketing
By Amélie ChagnonGlobal Head of Advertising Partnerships & Performance Media, Shopnomix In affiliate and performance marketing, one of the most common questions clients ask is: how transparent should their partners be? Transparency is central to trust, but the answer isn’t quite so simple. Too little information leaves clients in the dark; too much can […]
Shopnomix and Affiliate.com Unite to Power the Next Wave of AI Commerce
Partnership combines the world’s leading affiliate commerce technology and product dataset with a proven monetization engine, helping AI platforms turn conversations into transactions. [NEW YORK, Sept. 24, 2025] – Shopnomix, a Nomix Group company, and Affiliate.com today announced a strategic partnership, introducing the first turnkey solution for LLMs, conversational AI platforms and creator networks to […]
The New Battleground for Performance Budgets: AI and Platforms
Advertising budgets are breaking free from legacy search and migrating into new performance surfaces, including AI-driven answers, creator-driven video and commerce ecosystems that control the path from discovery to purchase. In August, the Financial Times reported that AI shopping agents from OpenAI, Google and others are beginning to handle product discovery and even transactions on […]
Shopnomix Invests in Creator.co to Power an Agentic Marketplace for Content-to-commerce
Connecting Shopnomix’s monetization infrastructure with Creator.co’s content engine enables creators and brands to scale social commerce opportunities like never before. [NEW YORK, September 16, 2025] – Shopnomix, a Nomix Group company, today announced a strategic investment in Creator.co, advancing the companies’ shared mission to redefine how content and commerce converge in the creator economy. Creator.co is […]