Veteran Leadership Team Unites to Harness Performance Commerce Technology for AI, Mobile Applications and the Creator Economy
[NEW YORK, Sept. 9, 2025] – The Nomix Group today announced its formation as a privately held holding company dedicated to leading marketers into the future of commerce. Founded by digital media, search and AI veteran Colin Jeavons, Nomix Group encompasses five operating business units: Shopnomix, Appnomix, Fanomix, Pronomix and Creatornomix. Each division is strategically positioned to leverage emerging trends in performance-based commerce technology. Together, they aim to address specific challenges of marketing professionals while creating a more efficient and profitable ecosystem for consumers, brands and publishers.
Recognizing the decline of traditional publishing and the transformative impact of AI on brand marketing budgets, Jeavons founded Shopnomix in 2022 to shift focus from paid search and affiliate marketing to non-traditional digital media channels. Since then, Shopnomix has generated over $4 billion in gross merchandise value (GMV) from more than 100 million consumers and 50,000 brands by developing high-quality digital media placement options outside of traditional search. This foundational monetization engine has catalyzed the company’s growth through hiring and acquisitions, paving the way for innovative approaches to performance marketing in mobile applications and social shopping.
“Marketers today are confronted with an overwhelming array of responsibilities, with new multi-billion-dollar channels like AI emerging almost overnight,” said Jeavons. “To navigate this reality, Nomix Group represents a new, integrated approach that enables brands to excel across diverse channels while utilizing a robust monetization infrastructure for efficiency in demand, delivery and performance pricing at scale.”
The challenges facing marketers have never been more pronounced, as CMOs, brand managers and their agencies continue to grapple with the complexities of managing multiple fragmented channels. Attribution issues and the growing influence of AI-driven solutions complicate their efforts further. The rise of social shopping like TikTok Shop illustrates how influencer marketing can profoundly impact purchase decisions, further complicating the media mix. Under these conditions, the traditional strategy of simply directing traffic to a website is no longer sufficient. Brands face heightened expectations, with each channel requiring specialized expertise and resource allocation. This fragmentation leads to inefficiencies and missed opportunities, leaving many marketing professionals struggling to keep up with changing consumer behaviors.
Nomix Group is structured to provide specialized support to address these challenges through its five divisions:
- Shopnomix – Led by SVP Mark Grimshaw, Shopnomix is focused on performance monetization technology, providing brands and publishers with cost-per-action (CPA) solutions to optimize audience engagement effectively.
- Appnomix – Under CEO Ian Newfeld, Appnomix centers on enhancing consumer shopping experiences within mobile applications, helping users discover the best prices and discounts while offering app publishers avenues to increase revenue and retention without disrupting user engagement.
- Fanomix – Directed by CEO Peter Dani, Fanomix specializes in AI-generated video and user-generated content (UGC) production, enabling brands and creators to efficiently produce scalable and authentic video assets that resonate with consumers. UGC.TODAY, founded by Dani, continues to serve the creator community as a core offering.
- Pronomix – Led by CEO Blake Fayling, Pronomix operates as Nomix Group’s programmatic advertising arm, focusing on customer acquisition through AI-driven bidding solutions on CPM, CPC and CPA models to ensure brands reach their audiences effectively.
- Creatornomix – Creatornomix serves as a strategic distribution channel for influencers and creators, enabling them to amplify their presence and generate incremental revenue from sponsorship and brand engagement deals.
The divisions within Nomix Group operate on a unified infrastructure that provides them with a comprehensive corpus of performance data and brand offers. This integrated approach equips each division to provide specialized services within its sector while allowing brands to capitalize on holistic strategies to enhance their overall marketing efforts. As the company prepares for the expected explosion in shopping across all channels, Nomix Group is strategically positioned to capitalize on the future of commerce, particularly in the area of activating shopping feeds in conversational AI.
“By aligning our divisions with the specific needs of various marketing disciplines, we simplify the process for brands, enabling them to leverage their resources effectively and achieve meaningful results through a unified infrastructure and monetization engine,” Jeavons added.
Nomix Group invites brands, agencies and distribution partners, including content creators, publishers and mobile app developers, to join this evolution in performance marketing. By offering a purely performance-based platform that addresses the unique requirements of each channel, Nomix Group aims to redefine the future of commerce, equipping its partners with the tools necessary for sustained success.
About Nomix Group
Nomix Group is a forward-thinking holding company reshaping performance marketing and digital commerce through data-driven strategies that extend beyond traditional paid search and affiliate channels. From mobile applications and user-generated content to innovative contextual and intent-driven ad placements, Nomix Group creates new pathways for sustainable growth. Its five specialized divisions — Shopnomix, Appnomix, Fanomix, Pronomix and Creatornomix — equip brands to harness the power of AI and social shopping while navigating the complexities of modern marketing. With performance-based models and a shared infrastructure, Nomix Group provides marketers with the expertise and tools to elevate engagement, optimize outcomes and unlock long-term value. Learn more at https://nomix.group